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I wanted to share some experience I had recently while trying to scale my healthcare advertising campaigns. At first, it felt overwhelming. Scaling sounds simple in theory, but when you’re dealing with healthcare, the compliance rules make it tricky. I kept asking myself, how can I reach more...
When I first noticed healthcare ads using storytelling, I wasn’t sure what to think. Most of the ads I had seen before were just straightforward and factual. Suddenly, I started seeing short videos, personal patient stories, and even small narratives about doctors or treatments. It made me...
I’ve been spending a lot of time trying to figure out why some healthcare ads actually work while others just seem to disappear into the void. You know what I mean, those ads that look good but don’t bring in any real patients. I was helping a friend with a small clinic, and it felt like we were...